http://www.frontlinemarketer.com Hey guys, just made a quick video because I wanted to show you how I found an extra $30K – $50K in my business, by changing something and adding more value to my followers and subscribers. It’s pretty darn cool and I’m gonna teach it to you now. Here’s how I did it. In marketing we’re always referring to the sales process or sales funnel. Think of that as the entry point to your business. It’s where we drive traffic from facebook, youtube, blogs, and it’s the first thing people get to know about you. They go to your capture page, download some free training, or come to your website and see what you’re about, it’s the first point of contact they have with you and your brand. Let’s call this stage one. The more they get to know you, the more they like your training and services, the more they’ll use your training and services and spend more money in future, and buy more of your programs. They’ll make their way further through your funnel and go to the next level with you. So here’s what I realised with my business. These are the real numbers because I thought they’d be helpful to you. We made a new funnel for our business, driving around $10,000 a month into this new funnel. At stage one it was pumping out about $15,000 and honestly, I just wasn’t happy with that. So I spent so much of my time trying to fix the entry point. I changed headlines, capture pages, the offer, the price point, and though that stuff is good and important, I was neglecting everything else after stage one. I already had a better than breakeven funnel. I was putting $10,000 in and getting $15,000 out. I was already recouping my investment and making some money at the entry point. I wanted to get that $15,000 to maybe $20,000 or $30,000. I focused on that first stage trying to make it convert a bit better and neglected everything that followed and making no money back there. So I finally realised I had to change what I was doing. I already had lots of leads coming in and I could be promoting new products to them, engaging with them, providing content for them, and serve them better. The leads were still coming in and I wasn’t sending them anything or following up with them because I was focusing on fixing the front neck. Everything changed when I started focusing on bringing the leads stuck at stage one through. I was putting out more content for them, providing videos and value. I was doing webinars and workshops and promoting other stuff that would be helpful. I had targeted them, brought them into my funnel, know what they’re interested in, so I could offer them other products, other services. I actually found that on this same advertising budget, around $10,000 a month, I was earning an extra $30K-$50K a month. By focusing on the back end, providing more value for the leads I already had, I made a ton more money. I hope that’s helpful for you. Take care. Jon
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Duration: 5m 55s
Rating: 73