Invest In Africa: Initiative to simplify conducting business on the continent

Invest in Africa , an initiative that plans to simplify how business is done on the continent -- has been launched in Kenya's capital, Nairobi. It aims to identify the challenges of conducting business and offer cost-effective solutions. Invest in Africa will enable trade between larger companies and small-and-medium enterprises by providing better market access, enhancing skills and improving access to finance. In a country like Kenya where more than 17 million S-M-Es are registered, barely 30 percent make it past their third birthday. It's a statistics that's common across the continent.

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