Levi Roots full Dragon's Den Appearance

Watch Levi Roots' full appearance as he seeks £50,000 worth of investment to kick start his Reggae Reggae Sauce business on the BBC's Dragon's Den. He walked into the den singing, but will he walk out having slain the millionaire investors?

Comments

1. "There's no business in this"
   Funny how he now has his own Fizzy Juice
2. His confidence, good will and that infectious positive vibe triumphed over that humiliating business miscalculation, a good way to kick off a promising business.
3. If my mum tasted that Co-op crap she would go 'Wait, a wa dis? Dem waan kill me? Jamaican food nuh taste so'
4. Levi ought to give Co-op foods a kick up the backside. They've jumped on the bandwagon and made a jerk chicken and rice catastrophe!
5. lol this sauce is in tescos. "no business "
6. i fuckin love reggae reggae sauce
7. i had this guy in a dutch listening test at school.
   the rest of the day after that we were just singing that song.
8. Duncan Bannatyne there's no business in giving half to your gold digger of a wife you clown.
9. silly Duncan think he was on the Buckfast that day...
10. best 50k investment Peter Jones has ever spent. 50k then 5 years later it's made more than Deborah has her whole life.😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
11. Jus shows how these "dragons" are stuck up pricks he has one of the best selling source in the world lollllll
12. I reckon this product went so far purely because of Levi Roots himself. He is the brand, and a really really good one. What a smart move include a song in his pitch. Good on this guy, he deserves his success
13. What a lovely lovely guy.
14. Just shows you keep at it you can make it fuck the haters
15. Absolute legend, I love Jamaican people they are so relaxed and awesome. That sauce is so nice aswell, been buying it for a few years now and I always do everytime I go out. Very happy he got an investment, I would just invest in him even if he's sums didn't add up because we need more people like that in this world. Good man Peter. ☺
16. Absolute legend, I love Jamaican people they are so relaxed and awesome. That sauce is so nice aswell, been buying it for a few years now and I always do everytime I go out. Very happy he got an investment, I would just invest in him even if he's sums didn't add up because we need more people like that in this world. Good man Peter. ☺
17. this guy has made it huge
18. Respect the man, "not ideal for him but great for the Sauce " that was a Humble and Respectable call, he put his passion before his pocket. Love that👍🏽
19. I am Levi :D
20. Incredible....I remember watching this when it was on TV back then and I loved it from the moment Levi walked up those Den stairs and I remember going to Sainsbury's stores all over London trying to find a bottle of Reggae Reggae Sauce but couldn't because they were all sold out!
    
    My favourite part of the pitch was when they asked him if his real name was Levi Roots and he replid "No, actually me real name's Keith" ROFL! I was crying with laughter at that.