Got to http://www.BayStateProperty.com for more QUALITY finance video just like this one! psychology of Money - Personal Finance for Dummies personal finance, finance, investment, finance (industry), propertycrown, education, investing, business, budgeting, money, budget, management, cash, debt, progamer, forex beginner, forex training, forex strategy, forex trading strategies, forex analysis, how to trade forex, forex trading, forex losers, forex profit target, forex profit calculator, forex trade management, forex probability, forex stop loss strategy, forex stop loss, forex risk reward ratio, forex risk management, money management forex, forex money The biggest problem that businesses -- and governments -- must solve is one that rarely comes up in a behavioral psych lab: how to get people’s attention in a world filled with more distractions by the day. An app or any tool designed to spur your self-improvement must battle the demands of work and family as well as the delights of the Internet and the 50 other apps on your phone. So when it comes to investing, “most people are asleep at the wheel,” says Mike Sha, co-founder and chief executive officer of SigFig, an online investment manager. This is where Silicon Valley’s skills come in handy. Adam Nash, CEO at online investment manager Wealthfront, which attracted more than $800 million in assets in two years, notes that many of his employees once helped design social software like Facebook. They know, he says, “how to design systems that trigger emotional responses.” You know what Nash means if you’ve ever unintentionally wasted hours crushing virtual candies, scrolling through your Facebook timeline or catapulting angry birds. The digital world is specially built to be addictive -- continually satisfying you in just the right way to keep you clicking, playing or posting. By living on mobile devices and using some of these digital techniques, apps can grab your attention in real time. The app Check uses alerts, timed for when they’d be most effective, to make sure users pay their bills on time. Investment sites including Betterment and Wealthfront make investing as automatic as possible, while reducing distractions that might get users trading too much -- so no charts of the day’s stock market moves show up on their websites.
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