Listen to this excerpt from John C. Bogle's audiobook The Little Book of Common Sense Investing, a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group—the man who's been called "the conscience of the investment industry"(Time magazine)—recommends a simple, time-tested investment strategy that can deliver the greatest return to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can't be an index, why not invest in one? And you'll be all the happier and richer for it. Learn more about the audiobook The Little Book of Common Sense of Investing at http://us.macmillan.com/thelittlebookofcommonsenseinvesting/JohnBogle Read more about author John C. Bogle at http://us.macmillan.com/author/johncbogle Read about audiobook narrator Thom Pinto at http://us.macmillan.com/author/thompinto
Visibility: 8651
Duration: 4m 44s
Rating: 30