The secret sneaker market — and why it matters | Josh Luber

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector

Comments

1. New commercial for StockX
2. & this is how StockX was born.
3. I would love you to make the video now, when there are Yeezy´s and NMD´s.
4. I have 3 pairs of shoes
   1. Air Jordan Retro 1 Low
   2. Bruno Marc Black Italian dress shoes.
   3. Justin Bent Rail Cowboy Boots.
5. Collecting sneakers is a fool's errand. Unless the sole is solid rubber they will crumble and fall apart in time and become unwearable. Then you can only open the box and look at them.
6. So, how do we get our hands on this magic??? TRY TODAY https://twitter.com/AVivienne6020/status/814568554502746112
7. 2050: That will be 24 sneakers please.
8. I'm a huge Jordan collector and he is wrong about so many things
9. Things like these keep on impressing me... don't people have better aspirations... Mind you, that is still better than drugs.
10. Culture vulture
11. This website is indeed very useful but whenever you talk to a big audience, is it not really true as for facts that you gain X% on your shoes because virtually the market price say so. Reality is most of the time not the amount (close to) that you will surely gets whenever you have to sell your shoes and the website tells by itself when people are bidding so low compare to market prices. If you see yourself, people in this environment are big hustlers & low ballers who rarely wants to pay for the shoe value. I went up collecting 500 pairs and whenever I see market price as good as it can be, I recall myself RARELY getting market value price back for the big amount of sneakers I've collected in time. So it is somehow very useful but those market price are not for facts (as for my experience) guaranteed that you can recover this amount of money mostly not cause sneaker game is a street thing and what kind of stuff you usually finds on the street? complete non sense, random behaviors and attitudes flowing from this lifestyle. Either you blink on customers requests or you wait freaking patiently to get around those market prices (it can be a chess game).
12. This is so un accurate lol, 96%? lol u tripping its almost a 60/40 by far adidas resell is going nike is DEAD unless its a colab
13. I have a real love hate relationship with Nike ! this is why, the shoes at wholesale are almost 13$ and making 300+ percent profit
14. Why would you talk about your shoes when your pants cover up half the shoe
15. His fit is embarrassing
16. Someone get this man some joggers ASAP!
17. This is so dope
18. I thought this was a speech by kanye west, because of the title
19. What app is that
20. same could be said for some clothing brands as well. ex supreme, bape, etc.