To save or to Invest? Long-term strategies during times of recession | London Business School

Subscribe on YouTube: http://bit.ly/lbsyoutube Follow on Twitter: http://twitter.com/lbs It seems perverse to spend when money’s tight. But are our instincts wrong? London Business School Assistant Professor of Strategy and Entrepreneurship, Ioannis Ioannou, looks at what happened to the businesses that spent their way out of the recession. Learn more about Ioannis: https://goo.gl/zM5GqA

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